## The 20-Step Launch Checklist
Starting a new business website? Follow this checklist in order. Each step builds on the previous one.
### Week 1: Foundation (Steps 1-5)
1. **Choose and register your domain name** — .com preferred, short, easy to spell
2. **Set up managed WordPress hosting** — dedicated resources, automatic backups, SSL included
3. **Install WordPress** with a modern block theme
4. **Configure SSL** (usually automatic on managed hosting)
5. **Set up Google Business Profile** — claim your business, verify your address
### Week 2: Content (Steps 6-10)
6. **Write your homepage** — clear value proposition, what you do, who it's for, one CTA
7. **Write your About page** — your story, your team, your values (people buy from people)
8. **Write your Services or Products page** — what you offer, with pricing if possible
9. **Create a Contact page** — contact form, email, phone, physical address, map
10. **Set up analytics** — Vercel Analytics, Plausible, or Google Analytics
### Week 3: Trust & SEO (Steps 11-15)
11. **Add testimonials or reviews** to your homepage and service pages
12. **Write meta titles and descriptions** for every page
13. **Submit your sitemap** to Google Search Console
14. **Create legal pages** — Privacy Policy, Terms of Service (generators available online)
15. **Install essential plugins** — SEO, security, contact forms, backup
### Week 4: Launch & Grow (Steps 16-20)
16. **Test everything on mobile** — forms, buttons, navigation, readability
17. **Run PageSpeed Insights** — fix any critical issues (images, caching)
18. **Set up email marketing** — even just a signup form for now
19. **Create social media profiles** with consistent branding and bio links
20. **Write your first blog post** — answer the most common question your customers ask
### What Envosta Handles
During our onboarding, we handle steps 1-5, 12-15, and the technical parts of 16-17. You focus on the content (steps 6-10) and the growth work (steps 18-20).
Need everything handled? Our Performance plan includes complete setup with content strategy guidance, and Studio can build your pages for you.
This isn't aspirational — it's our actual onboarding checklist.
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Starting a Business Website in 2026 — The Complete Checklist
The 20-step checklist: domain, hosting, content, SEO, launch. Everything you need for a business website.
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